Advertising Campaign
Wisconsin:
The world in a state
Putting the spotlight on Wisconsin by comparing it to the rest of the world
Campaign concepting
temporary visual identity
ARt direction
Adobe creative Suite
Project Overview
As a part of my advertising design course, I was tasked with creating a tourism advertisement for the city of Milwaukee or the state of Wisconsin. I chose to tie my advertising campaign to the existing tourism entity: Travel Wisconsin. This campaign aims to draw in tourists from nearby states, mainly those within road-trip distance.
project outcome
I chose to hone in on Wisconsin's unexpected beauty by comparing it to other beautiful destinations around the world. The key phrase behind this project is: 'I can't believe this is Wisconsin!'
The visual direction behind this campaign was inspired by handwritten postcards and vintage travel posters.
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