Visual Identity
Good Boy Vodka
An energetic new look to match an energetic brand
Visual Language development
Packaging Design
Website Design
Adobe Creative suite
Project Overview
As a project for my visual identity design class, I was tasked with picking a brand to redesign. My choice was Good Boy Vodka, an alcoholic beverage brand that primarily makes alcoholic seltzers and bottled vodka. What sets them apart as a brand is their focus on donating to animal shelters and service dog organizations. Additionally, they sponsor motorists to raise money and awareness for these causes.
Project outcome
I took Good Boy Vodka in a wildly different direction in order to make it stand out against the intense competition in the seltzer space. They are a brand with big ideas regarding charity, and heavy ties to the racing and motor sports scene. My new brand direction portrays this boldness with a bright new color scheme, type system and image treatment that draws from punk and extreme sports influences.
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